Everyone’s Dancing for this $25M Listing

A video of a $25 million listing in Corona Del Mar, Calif., features professional dancers flipping, waltzing, moonwalking, and cavorting their way through the 9,600-square-foot home. Even the listing agent jumps in to dance at the end.

The video stars alumni from TV dance competition shows, “World of Dance” and “So You Think You Can Dance.”

The listing agent Tim Smith told realtor.com® that beyond creating an intriguing video, the dancers also are helping to generate buzz for the deluxe property. Each of the dancers is an influencer on social media, with hundreds of thousands of followers. “Each dancer is required to post it on social media,” Smith told realtor.com®. So far, the video has reached more than 10 million followers.

Smith has created viral videos in the past for his listings. Last year, he produced a video inspired by the dance the Dougie for a $55 million estate nicknamed the “Duffy House.”

“It’s all about massive exposure,” says Smith. “The two buyers who bid against each other on the Duffy House were both from outside of California and heard about it from the video.”

Smith hopes the same will happen for his latest video, which cost $25,000 to produce.

(Article republished from REALTOR® Magazine)